Case Study: How the AA Ireland Increased Sales Conversions with a Digital Assistant

AA Ireland is one of the largest providers of car, home, travel, and life insurance in Ireland. Attracting and renewing insurance customers is critical to their business success, but generating demand in this competitive space with digital ads is costly. However, by focusing on improving customer conversion rates they saw the opportunity to maximize ROI on their spending. Chatbots were the perfect vehicle to do this.

In this video, the client outlines the story of how they decided to deploy a digital assistant to help convert online quotations to sales and what it meant to them to implement this new technology. The company achieved a 17% increased conversion rate on online quotes and has continued to create more chatbot solutions to help improve customer experience and better business outcomes.

Watch this video to hear their compelling story. You can also read their story here.