Customer Story: Integration of Digital Assistant with Zendesk

AA Ireland is one of the largest providers of car, home, travel, and life insurance in Ireland. Attracting and renewing insurance customers is critical to their business success, but generating demand in this competitive space with digital ads is costly. However, by focusing on improving customer conversion rates they saw the opportunity to maximize ROI on their spending. Chatbots were the perfect vehicle to do this.

In this video, our client, the AA Ireland, outlines how they integrated their Quote bot with Zendesk to enable seamless human handover.

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