Becoming an Award-winning Business by deploying Conversational AI Solutions

By 2 Minute Read


Winning industry awards is great but the positive business results generated from rolling out innovative Conversational AI solutions are even better. The AA Ireland, partnering with ServisBOT, has shown how it can make both happen.

Our insurance client, the AA Ireland, has claimed the following prestigious industry awards over the past 12 months in Ireland, the USA, and the UK.

Customer Contact Management Association1.CCMA – Irish Customer Contact and Shared Services Award 2019, Winner in the Category for Best Sales Campaign

“The judges were highly impressed with the speed of deployment of the AA Ireland chatbot implementation and the resulting sales outcomes. The integration of the chatbot into the sales and renewal process has resulted in significantly better sales conversions and enabled AA Ireland to compete on experience rather than just price.”


Celent Model Insurer2.Celent Model Insurer Award 2020, USA: Winner in the Category for Digital and Emerging Technology

“AA Ireland has pragmatically delivered bots to improve customer service, increase sales, and reduce the impact on the call center. This initiative has been delivered swiftly and successfully. The project leveraged ServisBOT and pre-existing bots partially trained to the tasks required.”



Forum Award3. The Forum Awards 2020, UK: Highly Commended in the Category for Supplier Client Partnerships

“The partnership of AA Ireland and ServisBOT was highly commended by judges for the way in which the suppliers could enable such rapid digital transformation for their client’s business – especially the way in which a small team of chat advisors could test& learn, using chatbots to make sales even more effective.”

These wins are a testament to the vision and innovative application of emerging technology as the AA deployed multiple AI bot solutions across the business to help them increase online sales conversions, tackle increased call volumes due to COVID more effectively, and provide more convenient service to their customers.

Whether it was the AI assistant that helps prospective customers in the pre- and post-quote phase of the sales journey, the call deflection bot that routes customers away from long wait times for live agents to more automated digital self-service channels, or the renewal bot that can proactively remind customers of their upcoming policy renewal, the AA quickly saw the potential for digital AI assistants to blend the best of automation and the human touch. In doing so they have reaped the rewards of improved business success and an appetite to expand these solutions across other customer journeys. 

Learn more about how the AA Ireland used AI bots to transform their online sales and achieve multiple positive business impacts.

AI Bot Success

To hear the compelling story from the AA, watch this short video

For more information on how you can also become an award-winner with AI Bot solutions contact us for a chat today.


Close this Window